Your prospects are just not that into you.
From Private Equity to Community Banking, the biggest problem in driving new originations and revenues may not be what you think it is. Most industry participants point to a ‘lack of awareness’ of their brand in the minds of their prospects as being the biggest obstacle to growth. Well, you’re right and a little wrong […]
Finding growth in Vendor Finance
Some insights and VERY important stats about how vendors evaluate lenders. And why Stevie? Because it’s Friday and we’re dancing!
Vendor Finance Strategy Foundations—$25,000 of consulting work for you…for free!
A real business development model is one that keeps the business coming in though all phases of the business cycle. It is never reliant on a group of sales “personalities”. It leverages the experience, talents and responsibilities of credit, doc, asset and even legal. It uses marketing to consistently feed the sales team so they spend more time selling and less time hunting. It has a tried and true sales process that enables the talents of the individual but promotes a consistent winning strategy. It attracts senior talent AND new, young talent–enabling success, promotion and new ideas. And most importantly, it is massively differentiating in a market full of “me too” sounding vendor finance companies.
Vendor Finance Strategy Foundations—Being a rock star asset/industry specialist
Most common American Idol judge feedback: “You really made it your own”. Meaning that they did something lots do and made it very unique. As an industry/asset specialist in the vendor finance business, we think there are some basic items to being a real rock star and across a sea of sameness, me too provider […]