How do you make email marketing work in commercial finance

“Say something I’m giving up on you.” That’s an excerpt of a popular song for you old guys. It’s also what most of your email audience is saying. We are continually astounded at the number of EF companies that want to and do dive head first into the pool of email marketing without the slightest […]

The problem with selling money for equipment. #equipmentfinance

Just finished a batch of “Immersion” meetings with a bunch of new customers and heard an old turn of a phrase that made me throw up in my mouth a little. When asked to describe how they went to market, they said, “we sell money”.  Well…in a crude sense…yeah. But if that’s all you’ve got […]

SaaS is really Equipment Finance, right? What does that mean?

The proliferation of Software as a Service (SaaS) has been in impressive innovation in recent years. Instead of the old “Seat License” structure that could carry the up-front cost of a few hundred bucks per seat to tens of thousands, software companies began to offer a low monthly payment subscription that allowed for easier acquisition […]

Popularity vs. Publicity: Social Media in Commercial Finance

I freakin’ love this picture. I’m an ugly bald guy but…man. In this age of social media is all publicity good publicity. Is it an issue for the commercial finance business? We think there is a difference between the good ole “power of publicity” and the “quest for popularity”. Social media is an increasingly powerful […]

They don’t call themselves vendors. You know that right? #equipmentfinance

In a 2015 Survey of more than 700 equipment sales operations: 91% DID NOT describe themselves as a vendor. 38% weren’t exactly sure that “Vendor Finance” programs meant programs to finance their customer’s purchase of their equipment. We have named an entire multi-billion dollar segment of the commercial finance business…vendor finance. Roughly 4 decades of […]

What do sales materials and banana peels have in common? #sales # marketing

They both go in the trash. Even the best sales support materials in the world end up in the famous round file that goes to the dump. Ok, recycling center for you eco-nuts. Despite this fact, every company pumps relatively good money into the creation, print (ugh) and execution of these materials. Why? You’re on […]

An easy marketing, appointment setting and deal making idea.

This is the easiest way grab some attention, get a sales meeting and start selling. This recently published information offers info on the trends of rent v. own of construction equipment. As you can see if you are renting 4-wd Artic Wheel Loaders you are wasting money compared to ownership. So use this data, start […]