Customers make decisions differently now. There is more information in the palm of their hand (thanks Apple) than in months of accepting cold calls. And while the cold call will always have a strong place in our business…wouldn’t it be nice if the phones were a little warmer?
“Content” is the stuff the market consumes from your company. Articles, sales materials, infographics, tombstone materials, outlooks and opinion pieces are just some of the “content” items powered by the Sawbux team for more than 120 commercial finance and equipment dealer customers since 2010. Our team of experts know the business, and by leveraging your unique strategic messaging, we create a content plan that educated, informs and powers better sales conversations. And it also acts as the fuel for the marketing activities that will warm up those phones.