Insights from Bald Men
Challenging the status quo
The essential guide to trade show success
It’s trade show season and many of you have already been or are headed to Vegas, Dallas, DC, Atlanta or more this year. And while
Volume, Margin and the Impact of Differentiation
Well we’re up against another year-end. Many of you are so busy cramming the next deal in the year-end push, you can’t think about
Is your commercial finance company a commodity?
In a recent onboarding session with a new client, several of their senior staff members referred to their solutions as a “commodity”. Implying that finance
Email #marketing is an iceberg…right ahead. And that’s a good thing
I have teenage daughters. Explains the “bald man” thing. And they seem to be discovering every sappy love story movie out there. Recently…Titanic. Held hostage
Considering #marketing automation? Make sure you are ready.
Hubspot, Marketo, Eloqua, Silverpop and a host of others have brought an amazing marketing technology to fuel your business development efforts. The tech is awesome.
Could Equipment as a Service (EQaaS) be the future of #equipmentfinance?
Imagine it. You spec out your gear and pay a fixed dollar per month for use of the equipment. At the end of term, you
You guys are missing the easiest sales and marketing tool ever.
A finance term is a gift from the sales gods. A hard wired compelling event. No “I’ll think about its”, “what ifs” or “maybe laters”.
Could your customer experience be costing you big money?
What is your customer experience? Simple question we have recently asked of our clients, but the answer has not come so simply. In fact, very
How do you make email marketing work in commercial finance
“Say something I’m giving up on you.” That’s an excerpt of a popular song for you old guys. It’s also what most of your email