Maybe the biggest sales and marketing mistake
Don’t define yourself or your company by what you sell, define it by what you believe? Do you sell asset based lending or believe you are enabling growth through acquisition? Are you selling equipment finance or do you believe that new equipment package will give a customer a chance to profitably win that road construction […]
3 reasons you guys are all big chickens
The great ones have the courage to totally break what they just did really well just for the chance of doing something truly great. Let’s face it, this is not most of you. Many people have built pretty good companies from originating business essentially the same way they did 10, 15 even 20 years ago. […]
Growing portfolio acquisitions and syndication activity
It is definitely not lost on us how profitable a great syndicator or single portfolio acquisition can be. Our principal spent years working larger syndicated deals before becoming a marketing strategist extraordinaire. And although the commercial finance business is a big community, often you’ll find the same players working with each other deal after deal. […]
4 critical steps to making email marketing work for your business.
There are many different ways to do this, but we believe there are 4 essential fundamentals you really need to have down. Content is almost everything Regularly sending promotional stuff will not help you very much. But producing information rich content that the decision maker comes to find regular interest in, derive insights from, pose […]
What do financial decision makers pay attention to?
Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]