Maybe the biggest sales and marketing mistake
Don’t define yourself or your company by what you sell, define it by what you believe? Do you sell asset based lending or believe you are enabling growth through acquisition? Are you selling equipment finance or do you believe that new equipment package will give a customer a chance to profitably win that road construction […]
4 critical steps to making email marketing work for your business.
There are many different ways to do this, but we believe there are 4 essential fundamentals you really need to have down. Content is almost everything Regularly sending promotional stuff will not help you very much. But producing information rich content that the decision maker comes to find regular interest in, derive insights from, pose […]
What do financial decision makers pay attention to?
Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]
Marketing ideas for end of finance term renewals…
Fill the top of the funnel. We spend just huge time there in the equipment finance business. But how big is the hole in the bucket? You know, the existing customers that have a deal expiring and end up doing the refinance with a competitor. These guys already know you and have bought something from […]