What do financial decision makers pay attention to?
Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]
Dealer marketing and opportunities for growth
Capital expenditure decisions have been really, really tough the last several years. Companies hoarding cash, afraid to grow, extending the life cycles from trucks to servers into the absolutely ridiculous. Maintenance and service expense is starting to really eat clients alive and the economy is improving. We saw some of the pent of demand for […]