What do financial decision makers pay attention to?
Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]
Cold Calling v. Inbound Leads: Do you have a real Business Development strategy? Anyone? Bueller?
Is Cold Calling Dead? Most marketing firms will tell you cold calling is dead. Or at least dying. That cold calling techniques have been replaced by demand generation technology and aggressive inbound marketing strategies. Not so fast my friends. We think pronouncing the death of cold calling is pretty myopic. It’s like salespeople saying demand […]