Vendor Finance Promotions: 5 keys to success
“We need more apps. Let’s offer a promotion next month.” No doc fee, extra points, no payments until, promotional giveaway and more are at your disposal to turn the head of vendors and/or brokers. Promotions can be a component of a very effective marketing effort. In fact, most captives offer regular incentives and have for […]
Selling to the F&I Manager: Top 5 needs
Debt is back baby! Money is chasing equipment deals like crazy which means equipment dealers are getting inundated with calls from funding sources. All you vendor folks are banging away and fighting like crazy to grab a bigger piece of each vendor’s funding puzzle or establish new relationships in an environment where almost everyone sounds […]
Program Leasing: Why selling too much to the CFO is leaving money on the table
Many reps in the middle market and large corporate space covet the holy grail of relationships with the CFOs, Ts, ATs and maybe even a VP of Finance. And rightly so. A great relationship here can lead to great things and first crack at the biggest deals. But, be honest, how many times have you […]
What do financial decision makers pay attention to?
Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]