Maybe the biggest sales and marketing mistake
Don’t define yourself or your company by what you sell, define it by what you believe? Do you sell asset based lending or believe you are enabling growth through acquisition? Are you selling equipment finance or do you believe that new equipment package will give a customer a chance to profitably win that road construction […]
Strategies to compete against cash
CLICK HERE TO LEARN MORE ABOUT INDUSTRY VERTICAL BEST PRACTICES In a recent messaging blueprint session with a new client, we had a long discussion about their competition in the marketplace. The client spent the significant majority of the time talking about “Somebody” Bank or “Soandso” capital. But little mention of their largest competitor by […]