He who makes all the money in financial services, gets no marketing support. Wait…what?
If you boil the financial services business down into the core “revenue” businesses, the big categories are: Retail Banking Credit Card Mortgage Small Business Wealth Management Mid-Market, Corporate & Institutional Where doest thou marketing spend lie? Where doest thou earnings coming from? Doest thou seest a problem? In financial services the tail kinda wags the […]
I think the gap between Marketing and Sales…is Marketing’s fault.
I hold the Marketing truths of new media, content marketing and demand generation to be self-evident, that the benefit for all sales teams are created equal. Bunk. Now that I have Marketer’s blood pressure up, let me explain. I have written in the past on the innovation of Marketing in recent years. Demand Generation, Social, […]